Lightning talks: small bets that paid off

Three speakers, ten minutes each, one rule: every talk is about a change that took less than a fortnight to ship and moved a number that mattered. No frameworks and no theory, just what was tried, what happened, and what each speaker would tell a team about to try the same thing.

• Tomás Ferreira: the one default in Arbor’s booking flow that cut restaurant no-shows by a fifth
• Inês Carvalho: what five learners taught Quill about its pricing page in a single afternoon
• Jonah Adeyemi: turning Stackwell’s changelog from an archive into one of its busiest pages

All three speakers take questions together at the end, so bring the hard ones.

What you will take away

• Three small changes with measured results that you can try on your own product
• How each team chose its bet, and how it decided when to stop
• A short checklist for running a two-week experiment